Privacy Policy

We, LFG Labs (“ReLens AI/we”), welcome your use of our website and web app (“Our Services”). In the following provisions, we inform you about the type, scope, and purposes of the collection and use of your personal data when using our services. Personal data refers to any information that relates to an identified or identifiable natural person. This includes, in particular, your name and email address.

In addition to the General Data Protection Regulation (GDPR), we also comply with the Swiss Federal Act on Data Protection (nFADP), as applicable.

1. Provider

The provider and responsible party for data processing (“controller” under the GDPR and “responsible party” under the Swiss nFADP) is:

2. Data Processing to Enable Use

Whenever you access the content of our services, connection data is transmitted to our web server. This connection data includes:

• The IP address of the user,
• The date and time of the request,
• The referring URL,
• Device numbers such as UDID (Unique Device Identifier) and comparable device numbers, device information (e.g., device type),
• Browser type / browser version.

This connection data is not used to infer the identity of the user or merged with data from other sources, but rather serves to provide the website. The legal basis for processing your data is Art. 6 para. 1 sentence 1 lit. f GDPR.

3. Data Processing upon Request

The use of our landing page is generally possible without providing personal data. You are not obliged to visit our website or provide personal data. However, for using the web app and contacting us, certain data needs to be provided.

3.1. Demo Booking and Contact

For booking demos and contacting us, we collect the following personal data:

• Email address: for communication and follow-up.
• Name: for personalized communication.
• Company information: for understanding your business needs.

Purpose: Enabling communication and providing our services.
Legal basis: Art. 6 para. 1 sentence 1 lit. b GDPR (contract fulfillment) and Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest in providing the service).

4. Data Processing for Service Optimization

Our services use cookies to ensure functionality and analyze user behavior. Some cookies are necessary for website functionality (e.g., session cookies), while others are used for analysis. You can manage or disable cookies via your browser settings, but this may limit the website’s functionality.

The storage of necessary and functional cookies is based on Art. 6 para. 1 lit. f GDPR, while all others are based on your consent under Art. 6 para. 1 lit. a GDPR. Where applicable, consent for cookies is obtained in accordance with both the GDPR and the Swiss nFADP. You can adjust your cookie preferences at any time via the cookie banner and may revoke this consent at any time.

For additional privacy, you can use browser plugins like AdBlock or Ghostery to prevent tracking.

4.1. PostHog Analytics

Our website uses “PostHog” to analyze website usage. Data is stored in pseudonymized user profiles, using cookies. PostHog collects information about page views, user interactions, and technical information about your device and browser.

PostHog uses this data to evaluate website usage and create reports. Data is not linked to personal data without your consent. For more information, see: PostHog Privacy Policy.

The legal basis for data processing is your consent under Art. 6 para. 1 lit. a GDPR, which you provide via our cookie banner. PostHog processes data in accordance with GDPR requirements and maintains appropriate data protection standards.

Data collected by PostHog may be processed on servers located outside Switzerland or the EU. In such cases, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place.

5. Data Transfer

We only transfer your data when it is necessary for the provision of our services, you have consented, a legal obligation exists, or another legal basis applies.

5.1. Data Transfer to Non-EU Countries

Your data may also be transferred to recipients outside Switzerland or the EU. Where no adequacy decision exists, we rely primarily on Standard Contractual Clauses (SCCs). In limited cases, data may be transferred based on your explicit consent or other derogations under Art. 49 GDPR.

6. Storage Duration

We store your data only as long as necessary to fulfill the purposes for which it was processed, or until legal retention periods expire.

6.1. Security Measures

We protect your data with technical and organizational measures against unauthorized access and loss.

7. Your Rights

You have the right to access, correct, delete, restrict processing, and object to the processing of your personal data. You also have the right to data portability and to lodge a complaint with a supervisory authority. Further information can be found under applicable legal provisions.

If you believe your data has been unlawfully processed, you have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or a relevant EU supervisory authority if you reside in the EU.

8. Right to Object

You can object to the processing of your data at any time, particularly for processing based on legitimate interests (Art. 6 para. 1 lit. f GDPR).

9. Changes to the Privacy Policy

We will update this privacy policy as necessary. The current version is always available on our website. We will notify you of significant changes.