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Introducing ReLens: Your GEO Toolkit

3 min readBenjamin Flores
Introducing ReLens: Your GEO Toolkit
Introducing ReLens: Your GEO Toolkit

We believe our kids will think we were crazy for using Google.

"So you typed a question, got 100,000 blue links gamed by SEO agencies, opened 11 tabs, skimmed each site, pieced together an answer, and repeated this process 20 times a day?"
Ben's future kid

Yeah, that's probably how the conversation will go. But here's the thing: while we're laughing about Google's blue links, something way bigger is happening right now.

AI is eating the world (and your customers' attention)

AI products are the fastest-growing products in history.

  • In B2C, ChatGPT was the fastest consumer app in history reaching 100 millions users in 2 months
  • In B2B, the AI coding assistant Cursor is the fastest-growing SaaS in history reaching 100M$ in ARR in 12 months

It's more than search. As Sam Altman says, "older people use ChatGPT like Google, but people in their 20s and 30s use it like a life advisor" showing that AI has moved far beyond simple search.

AI isn't the future, it's the present and it impacts all businesses.

ChatGPT now refers around 10% of new Vercel signups. That's up from 4.8% the previous month, and 1% six months ago. Others are noticing changes too. Tally saw AI search become their biggest acquisition channel. ChatGPT and Perplexity now drive the majority of their new signups, helping them grow from $2M to $3M ARR in just four months.

The problem? You're flying blind.

Right now, you have no idea:

  • How often LLMs mentions your product
  • What it says about you when it does
  • Does it uses your product the right way?
  • How you compare to competitors in LLMs responses
  • Which prompts trigger mentions of your product

It's like SEO in 2005 everyone knows it's important, but most people have no clue on what to actually do.

Introducing ReLens

In this context I'm happy to introduce ReLens. I'll make it short, ReLens will help businesses stay ahead of LLMs by tracking how they mentions and understand your product.

1. Track their presence & understanding

You can't improve what you don't measure right ? That's why ReLens will first focus on helping you track how LLMs mentions your product and how they understand you. What sources are they using ? Who are the competitors ranking above you ? What prompt should you track ? ...

2. Take action to improve

Now that we know my presence and understanding, ReLens will provide you custom recommendations on how to be more visible and understood better in LLMs.

Ready to see how AI perceives your brand? Book a demo with ReLens today and take control of your AI footprint.